Account Services or Creative Services, black or white, peanut butter or jelly, heaven’s forbid mix any of the two or you’ll get a whole lot of gray (and some brownish, purpleish sort of color). This is often how the world has spun. Well, it’s time to stop that world and spin it the other way. I came to Azul 7 destined to be a creative person, a writer with a passion to be heard, a journeyman with only one destination planned; the next ‘creative genius.’ Now, I can only stop in awe to that fact that I’m warming to this whole Account Services “stuff.” I’m not quite passing the buck on ever becoming some sort of writer, (even if that only consists of love letters and poems to Brett Favre, yes that’s right) but I’ll tell you things could not have blended so perfectly together if I tried. This whole idea I was engrained with about Account and Creative being so far removed that, “you’d better pick what you want now or you’ll never find yourself on the other side,” doesn’t seem to have any validity for me anymore.

I’m not only engaging in the creative process and injecting ideas, but I’m communicating with you, the client. How is that good for a client? Simple: I see things how you see them and get you what you need. Now wait, how is that any different than how Account has always been? Complex: I take your vision and help turn it into an idea that a creative person is excited about. It sounds simple, but too often an Account person is an Account person with no care for the final creative product, other than ensuring it delivers what the client asked for. Not only do I care that it’s what you’ve asked for, but I need your creative product to be ‘perfect’ or it will drive me crazy (in comes that creative side of me). It’s about blending the pursuit and desire for perfection with an understanding for the correct strategies and required deliverables. It’s all about you and your project and how absolutely kick ass we can make it within your needs and guidelines.

I’m engaging in what I see as a “hybrid” type of Account Services, a kind of service that can relate to the client, but still be involved in the creative process. This doesn’t mean I get down and dirty to do the creative work, nor do I tell them what to do (although being a part of the brainstorming is what I live for). Maybe it’s merely an understanding eye for both sides during the process. Maybe it’s also an inherent skill to get the client what they need while still respecting the boundaries and aesthetics of good creative through my continuing drive to be part of a team that delivers, for a lack of better terms, really cool work. I hope my passionate attempt to put this into words didn’t blur the bigger picture, but this is what we’re about at Azul 7 and if that’s what you’re about, then we should talk.