Following in the footsteps of Doritos’ consumer-created ads, tomato specialist Heinz, is trying to ‘muster(ard)’ ads from their ‘pickled’ fans as well. It’s an intriguing tactic to get the consumer involved, but you want to talk about putting a ’squeeze’ on a creative team and making them extremely ’salty’…maybe it’s time creatives start ‘peppering’ their work by eating ketchup and Dorito sandwiches to prove their dedicated. (Yes, they exist, my Freshman year in college I lived across the hall from an avid ketchup-Dorito sandwich guy, heck he could have won both contests in one fail swoop.) Well, at least someone will be ‘relishing’ in $57,000.