Last week, the FDA held a hearing titled, "The Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools" to receive input on how to regulate online product marketing by pharmceutical and medical device companies. 

Many were considered but only few were worthy. The top five most memorable tweets for us at MN AMA Annual Conference were...

Think clearly. Think creatively. Think Blue.

We’re very excited to welcome Eric Gilseth, the newest member of our team, who brings a great deal of strategic thought-leadership to his role as a Senior Account Executive. His career has led him to work with clients such as Visa, MasterCard, Meta Payment Systems and the National Marrow Donor Program and we’re thrilled to have him on board.

Google Analytics currently offers analytics for new and returning visitors but none relating to customers unless advanced segments are applied.

Defining customer loyalty as the retainment of customers, it is possible to create an advanced segment to identify the number of new or returning visitors who make a purchase. This will make it easier to gauge how well a site attracts its customers back to the site. 

The countdown continues to the Minnesota chapter of the American Market Association's Annual Conference, occuring Tuesday, November 10th at the St. Paul River Centre.

Azul 7 launched a new website in late September. The website is only one manifestation of the growth in staff and clients that we have been fortunate to experience. Most recently, Eric Gilseth joined the team. Even more rewarding has been the opportunity to contribute to and see our clients' growth. To provide Azul 7 friends with a glimpse into our evolution over the past two years, Leah and I put our intern-heads together to compile a short video.

These memories were a lot of fun to compile since—both of us being new to Azul 7—we got to see how everything started. And even more fun (for us anyway), we saw how Chris’s hair color showed an inverse relationship with the company’s growth. (Just teasing, Chris!). Hope you enjoy the video.

Thanks to Jim Poole and the staff at the James J. Hill for hosting us this morning as part of their social media series.

Thanks to everyone who attended for great questions and feedback.

Every year, the MN AMA (Minnesota chapter of the American Marketing Association) Annual Conference brings together over 300 marketing professionals from around the Twin Cities and beyond. This year's event, on Tuesday, November 10th at the RiverCentre in St. Paul, provides an outstanding opportunity to network with other marketing professionals, participate in small-group breakout sessions and learn from exclusive keynote speakers. If you haven't already registered, visit the conference website to 'get in the game'.

Pew Internet & American Life Project has come out with some new data about Twitter users that hasn’t quite caught on yet. Twitter users are younger than you think and it is the fastest growing segment on the social media service that has bucked the trend of youth adoption first.