Earlier this month Maven Networks partnered with WebTrends to create “the most comprehensive online video analytics offering in the broadband industry”.

This is great news - more things to hook in to analytics platforms and more data that will never make it out of the analytics silo of death.

Not that we’re jaded, or anything.  WebTrends has their work cut out for them.  Sure, they have the backing of the big shot, but just because everyone and their mother has heard about WT, market share isn’t a shoe-in.  They have an established user base, but are these the ones that are going to be using video as a communications/marketing/advertising strategy?