Speculation came to a halt today as the Internet rumor mill reports Google is officially buying FeedBurner.  Sources close to the deal say that Google will pay $100 million for the RSS feed management service.

This is the latest acquisition in a recent buying spree for the search engine giant.  With their recent acquisitions of YouTube and DoubleClick (and they already have Blogger in their treasure chest),  this is yet another signal that Google is positioning themselves to have an advertising presence in both established and emerging web channels, even if the emerging channels have yet to garner the attention of the general Internet population at large.

$100 Million Payday For FeedBurner via [TechCrunch]