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01 AchieveMpls
client
AchieveMpls
goal
Evolve the brand of a growing non-profit
work
AchieveMpls is an organization committed to supporting Minneapolis youth and helping them succeed in school. Our goal was to establish a broader awareness and brand position within the community. Local community leaders were aware of many of their programs and services, but didn’t know the larger organization behind the program’s success. We solved this problem by implementing a brand strategy that clearly defined the connection between over 75 successful programs for donors, volunteers, students and parents. We supported the strategy with several marketing initiatives, including a new logo, website, annual report, stationery and other corporate collateral.